Available on: The Enterprise Plan
Your Brand Writing Guidelines are automatically applied across your workspace to AI-generated transcripts when capturing guiddes, using Magic Mic, or applying MP4 dubbing. They also apply to Captions and to the AI Writing Assistant in both the Video and Document Editors - ensuring a consistent brand voice every time.
Access the Writing Guidelines in the Brand Kit
1. Access the Brand Kit from the left side panel of your Guidde homepage.
2. At the top of the Brand Kit page, click Create Writing Guidelines to begin.
3. Choose how you'd like to create your writing guidelines:
Generate from examples: Upload files, paste text, or select existing guiddes. Guidde's AI will analyze the tone and style of your content to generate writing guidelines automatically.
Write guidelines yourself: Start with a pre-filled template and define your writing guidelines manually, with no content upload required.
Create Writing Guidelines from Examples
Upload files, paste text, or select existing guiddes as writing samples. Guidde's AI analyzes their tone, phrasing, and style and turns them into structured guidelines.
You can add up to 10 reference resources from any of the available types.
Pro Tip: Include at least 3 resources to get the most effective analysis of your brand's writing guidelines.
1. Upload files: Upload PDF, PowerPoint, or Word files that reflect your brand’s terminology, tone, and style. These can include internal assets, product announcements, procedure documentation, or any other content that represents how your team communicates.
2. Paste text: Add a paragraph (minimum 50 characters) that captures your company’s tone, phrasing, and style. For example, you can include LinkedIn posts, Slack announcements, or any other text that captures your brand.
Click Add Example once your writing sample is in place.
3. Select example guiddes: Choose from your existing guiddes to serve as writing examples, helping define the desired style, tone, and key conventions.
4. A window will open where you can select a guidde. Once you click on it, it will be added as an example for reference.
5. As you add resources, a preview panel on the right displays all the selected items, allowing you to review or remove any as needed.
6. You can repeat the process to add additional files, text, or example guiddes.
7. When you’re ready, click Draft with AI at the bottom right. Guidde’s AI will detect your brand’s tone, preferred phrasing, and vocabulary, applying it across every new guidde created with this Brand Kit.
You’ll return to the Brand Kit page, where a progress indicator shows your guidelines being created.
Create Writing Guidelines Manually
Start with a pre-filled template and define your brand's writing style manually.
1. Click Write Manually.
2. You'll be taken to a pre-defined template with suggested sections. The template includes ready-to-edit sections for:
Tone & Voice — your communication style and key characteristics
Writing Rules — what to always do and what to avoid
Example Sentences — real phrases that demonstrate your brand voice
Translation Rules — language-specific guidelines for multilingual guiddes (e.g., formality, grammar rules, approved terminology per language).
3. Click Edit in the top-right corner to customize the writing guidelines. You can follow the suggested template or add your own categories and writing rules.
4. Click into any section to edit the text, use the icons to rearrange or delete sections, and add new sections or subsections as needed.
5. When you're done, click Save guidelines to keep your guidelines, or Back to discard and return to the writing guidelines template.
Review and Edit Writing Guidelines
1. From the Brand Kit section, click Edit Writing Guidelines to view your current guidelines.
2. The opened window displays the writing guidelines, including:
Tone and Voice: A descriptor of your communication approach (for example: professional-informative, friendly, etc), and a few traits that describe how you communicate (for example, clear, concise, analytical, supportive, etc).
Writing Rules: Clear guidelines for how content should be written, organized into two categories:
Must Do: Actions to always follow (for example, use bullet points for clarity, capitalize nouns according to grammar rules, and use formal language).
Must Avoid: Things to avoid (for example, avoid jargon, don't use informal language, and don't translate product names).
Example Sentences: Real examples that demonstrate your brand voice in action.
Translation Rules — language-specific guidelines for multilingual guiddes.
3. Click directly into the text of any section to edit it, or add guidelines of your own, placing it under the right category.
4. Delete an entry by hovering over it and clicking the X that appears on the right, or add a new rule by clicking the + icon below each category.
5. You can add subsections within each category to organize specific rules, such as Must Avoid, Must Maintain, or any other custom guidelines related to that topic.
6. Remove or reorder writing categories using the arrow icons or the trash icon at the top-right of each section.
Note: Note: You can keep the existing writing categories, delete any of them, or add custom categories by clicking Add section at the bottom.
Add Translation Rules
If your guiddes are translated into multiple languages, you can define language-specific writing rules to keep every translated guide on-brand. A Translation Rules section is included by default in the guidelines template.
Each language can include rules for formality preferences, grammar conventions, approved terminology, and punctuation or formatting standards.
Formality preferences (formal vs. informal pronouns)
Grammar rules specific to that language
Approved terminology and product names
Punctuation or formatting conventions
Note: Organize rules by language code (e.g. de / 🇩🇪 for German, fr / 🇫🇷 for French), not language names, when defining translation rules.
Save or Discard Changes
At the bottom of the writing guidelines setup panel, click Done to save the guidelines, or Cancel to discard any changes.
If you wish to start over, or create different writing guidelines, click the three dots at the top right of Your Writing Guidelines window and click Delete Writing Guidelines.
Repeat this process anytime to update your Brand Writing Guidelines as needed.
That’s It!
You now know how to set up your brand’s writing guidelines. Capture your tone, style, and terminology in just a few clicks—using content you already have or by setting them up manually. Every AI-generated guidde will stay consistent, on-brand, and effortless to create.