Available on: The Enterprise Plan
Your Brand Writing Guidelines are automatically applied across your workspace to AI-generated transcripts when capturing guiddes, using Magic Mic, or applying MP4 dubbing. They also apply to Captions and to the AI Writing Assistant in both the Video and Document Editors - ensuring a consistent brand voice every time.
Access the Writing Guidelines in the Brand Kit
1. Access the Brand Kit from the left side panel of your Guidde homepage.
2. At the top of the Brand Kit page, click Create Writing Guidelines to begin.
Add Text, Files and Example Guiddes
This is where you create your writing guidelines.
You can add up to 10 reference resources from any of the available types.
Pro Tip: Include at least 3 resources to get the most effective analysis of your brand's writing guidelines.
1. Upload files: Upload PDF, PowerPoint, or Word files that reflect your brand’s terminology, tone, and style. These can include internal assets, product announcements, procedure documentation, or any other content that represents how your team communicates.
2. Paste text: Add a paragraph (minimum 50 characters) that captures your company’s tone, phrasing, and style. For example, you can include LinkedIn posts, Slack announcements, or any other text that captures your brand.
Click Add Example once your writing sample is in place.
3. Select example guiddes: Choose from your existing guiddes to serve as writing examples, helping define the desired style, tone, and key conventions.
A window will open where you can select a guidde. Once you click on it, it will be added as an example for reference.
4. As you add resources, a preview panel on the right displays all the selected items, allowing you to review or remove any as needed.
You can repeat the process to add additional files, text, or example guiddes.
Generate Writing Guidelines
When you’re ready, click Generate Writing Guidelines at the bottom of the resources list. Now, guidde’s AI will detect your brand’s tone, preferred phrasing, and vocabulary, applying it across every new guidde created with this Brand Kit.
You’ll return to the Brand Kit page, where a progress indicator shows your guidelines being created.
Review and Edit Writing Guidelines
1. Click Edit Writing Guidelines to see the results.
2. The opened window shows the writing guidelines generated from your content:
Tone & Voice
Style: A descriptor of your communication approach (e.g., "professional-informative," "smart-calm")
Key Characteristics: 3–5 traits that define how you communicate (e.g., "clear, concise, analytical, supportive")
Writing Rules: Establish clear expectations with two categories
Must Do - Actions you always follow (use bullet points for clarity, capitalize nouns per grammar rules, use formal language)
Must Avoid - Things to never do (avoid jargon, don't use informal language, don't translate product names)
Example Sentences: Provide 2–3 real examples that demonstrate your brand voice in action.
Translation Rules:
If you work with multiple languages, you can add a Translation section to the existing categories.
Organize your langugae preferrences by language code: de/🇩🇪 for German, fr/🇫🇷 for French etc. Each language section can include:
Formality preferences (formal vs. informal pronouns)
Grammar rules specific to that language
Approved terminology and product names
Punctuation or formatting conventions
Note: Use language codes, not language names, when defining translation rules.
This structure makes it easy for your team (and AI) to apply consistent, on-brand language across all your Guiddes.
3. You can click directly into the text to remove, edit, or add a guideline of your own, placing it under the right category.
Note: To maintain consistency, use one of the existing writing categories only.
Save or Cancel Changes
At the bottom of your writing guidelines window, click Done to save or Cancel to discard any changes.
If you want to start over, or create different writing guidelines, click the three dots at the top right of Your Writing Guidelines window and click Delete Writing Guidelines.
Repeat this process anytime to update your Brand Writing Guidelines as needed.
That’s It!
Now you know how to set up your brand's writing guidelines! Capture your tone, style, and terminology with just a few clicks - based on content you already have! Every generated guidde will stay consistent, on brand, and effortless to create.